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When you have an existing software product, with an existing a team in place you are often prioritizing maintenance costs against capital investment costs. Maintenance costs go towards keeping (maintaining) existing clients, while the capital investment is often critical to securing new business and new opportunities.

This can be a very tricky balancing act. On one side, the maintenance costs can be seen as going towards a bridge to keep existing customers on your application, platform, or technology. On the other side, you might have a new product or technology that opens you up to entirely new markets, users, and clients.

Structure

Many organizations have structure in place to approve work over a certain threshold. Work grouped into a set of tasks with a definitive start and end is typically called a project.

Process

References